Main website
Athlete Wellness Collective
The main site for a global collective of athletes, practitioners and coaches: membership, AW Journal, workshops and a resource hub.
01
Brand foundation
Positioning, brand and guidelines everything else is built on.
02
Digital & social
Social campaigns, content and channels, from concept to reporting.
02.2 · Newsletter management
Newsletter management
Email newsletters designed, built and written for a community: a featured guide, the latest reads, a spotlight, what’s moving in the field and upcoming events. Scroll the frame to read a full issue.
02.3 · Website design
Website design
Websites designed and built end to end: structure, design system, copy and forms. Scroll each frame to see the full page.
Editorial media
AW Journal
A digital publication for athletes and coaches: custom design system, editorial pillars, article pages and forms wired into a Notion backend. Scroll the frame to see the full homepage.
Blog post
Field Notes
The Athlete Wellness Collective’s media channel: field insights, business development and opportunities across the industry, written from inside the room. It opens with long-form conversations with industry leaders, starting with “The Gap Between Athlete Data and Action.” Scroll the frame for the hub and the full article.
03
PR & media
Media kits, pitching and relationships that get an event or partner covered.
Example · Culture Court, Miami Art Week
04
Partnerships
Partner programs built on a clear exchange of value.
Brand partners
05
Hospitality
Retreat dinners, boat days and hosted socials that bring people together.
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Sports & wellness
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