Positioning, brand and campaign direction, and baseline visuals.
Pillar 01
Communications & media
Brand, story and channel building for sports and wellness organizations, events and partners.
Social media management: content calendars, campaigns, newsletters and editorial.
Media kits, press and creator pitching, and the relationships around an event.
Community building and partner programs that give people a reason to show up.
Pillar 02
Sports & lifestyle
Programs, partners and activations where sport meets lifestyle.
Culture Court during Miami Art Week: a sneaker panel, sports photography and a custom sneaker bar, with 700+ RSVPs.
The Miami Open Tennis & Wellness Experience: on-court sessions and recovery on the tournament grounds.
Special Olympics Florida: volunteer recruitment, on-site teams and programming for the Spring Games, with the USTA.
Brand partners on court with the community, from product moments to recurring clubs.
Pillar 03
Wellness experiences
Recovery, movement and performance experiences for athletes, teams and communities.
Wellness editorial and social for athletes and coaches.
Sound bowls, recovery and mobility sessions in parks, studios and on tournament grounds.
International tennis retreat in Mallorca: training, shared dinners and on-water excursions, two years running.
Wellness programming with venue and brand partners, from a wellness morning hosted at a historic Miami hotel to recovery yoga.
Pillar 04
Culture & hospitality
Cultural programming, venue partnerships and hospitality-led events where sport meets art, music and fashion.
Venue partnerships and hospitality-led events: retreat dinners, boat days and hosted socials.
Culture Court at Miami Art Week: a sport photography exhibit, live panel and guest experience.
Artists, makers and brands, from a custom sneaker bar to sport photography.
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Communications & media
Contact
Let’s build what’s next.
Emily works with founders, sports organizations, wellness brands, venues, agencies and growing teams that have an ambitious initiative but not yet the internal structure to execute it. She leads every engagement and brings in specialist collaborators when needed.
Communications & media
Brand foundations, digital and social, PR and media, and community content.
Partnerships & community
Sponsorships, institutional relationships, member experiences, and collaborative programs.
Programs & operations
Operating models, workflows, project leadership, and implementation systems.
Events & activations
Strategy, planning, partner coordination, promotion, and onsite delivery.
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