Culture & hospitality

Where sport meets art, fashion, music & hospitality.

+ Activations+ Hospitality+ Collaborations

Experiences that bring sport into the rest of culture, and bring new audiences into sport.

01

Culture activations & PR

Miami Art Week · Culture Court: sport and culture during Art Basel.

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Culture Court · highlights
Sport photography on display at Culture Court
Photography exhibit
Audience during the live panel
Live panel
Guest viewing the sport photography exhibit
In the room
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02

Hospitality

Venue partnerships, guest experience and hospitality-led events, hosted where people already gather.

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Retreat dinner at a long candlelit table in Mallorca
Retreat dinner · Mallorca
Lunch spread on the deck of a boat off Mallorca
Lunch on the water · Mallorca
Glass of red wine beside a magazine feature on the Ses Talaioles vineyard in Mallorca
Wine & vineyards · Mallorca
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03

Collaborations

Artists, makers and brands, giving every experience its own point of view.

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Chummy’s Customs sneaker bar and sports memorabilia wall
Custom sneaker bar · Chummy’s Customs
Tennis motion photograph, Roland Garros 2024
Sport photography
On tennis shoes lined up courtside
On · courtside activation
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